Head of Acquisition – Sportsbook & Casino

Our client is looking for an innovative Head of Acquisition to drive growth for their sportsbook and casino platforms. In this role, you will be responsible for designing and executing marketing strategies that attract high-value players through cutting-edge channels. This is an opportunity for someone who thrives in a data-driven environment and enjoys blending creativity with performance marketing. You will leverage social media, influencer partnerships, and AI automation to scale player acquisition efforts. This is a Hybrid position based in Malta.

If you’re experienced in performance marketing, with a proven track record in paid media, influencer marketing, and AI-driven campaigns, this is the perfect challenge for you.

What You’ll Do

In this leadership role, you will take charge of shaping and executing a comprehensive acquisition strategy. You’ll work closely with your team to develop campaigns across social platforms, paid media, and community-driven channels. A key part of your role will be optimizing creative campaigns that blend data insights with innovative ad strategies.

One of your key responsibilities will be driving high-value players via social channels, particularly through user-generated content (UGC), influencer-led campaigns, and paid media initiatives. You’ll work to scale TikTok, Meta, and Telegram as core social platforms, leveraging stealth content and influencer collaborations to drive high-intent traffic. You’ll also collaborate with community managers to further grow peer-to-peer referral programs.

You’ll also take charge of real-time marketing, working with dynamic ads driven by live sports odds to ensure campaigns are timely and engaging. As part of this, you’ll implement AI-powered personalization for landing pages and optimize conversions based on real-time performance data. Your ability to quickly iterate on creative campaigns, paired with your data-driven decision-making skills, will be crucial in maximizing performance and growth.

Managing a team of specialists across various acquisition channels, you’ll empower your team members while overseeing paid media campaigns, influencer marketing, and automation specialists. You’ll ensure everyone is working together towards one unified strategy.

What We’re Looking For

We’re looking for a leader with a deep understanding of customer acquisition in highly competitive markets, specifically in sportsbook, casino, or other high-LTV verticals. You should have extensive experience in blending creativity with analytics, using paid media, social strategies, and influencer partnerships to drive meaningful results. The ability to manage compliance and navigate grey market tactics in acquisition will be a key skill.

Experience with AI-driven marketing tools and platforms like Performance Max will set you apart. You should also be well-versed in developing and optimizing UGC-driven strategies to maximize engagement and create scalable referral channels. The ideal candidate will be comfortable working with real-time data, leading A/B tests, and managing multi-touch attribution to drive continuous optimization.

The Ideal Candidate Has:

• At least 5 years of experience in customer acquisition, paid media, or performance marketing, particularly in sportsbook, casino, or high-LTV sectors.
• A proven ability to blend creative marketing strategies with data insights to drive conversion.
• Experience in developing multi-platform campaigns with a focus on social media, influencers, and paid advertising.
• A deep understanding of grey market acquisition tactics and compliance challenges.
• Proficiency with AI-powered marketing tools and experience in real-time, data-driven marketing.
• Strong leadership skills, with experience managing cross-functional teams across social media, paid media, and automation.
• Familiarity with A/B testing, predictive modelling, and conversion rate optimization.

Why This is the Right Opportunity for You

This role offers a unique opportunity to take full ownership of customer acquisition strategy in a fast-growing, dynamic company. You’ll be working with cutting-edge tools, including AI, to execute innovative campaigns and scale efforts in an industry that moves quickly. The focus is on execution, with the freedom to test, optimize, and scale what works. Along with a competitive salary, you’ll receive performance-based incentives to reward your contributions.