Paid Social Media Expert

Exacta Solutions is looking for a Paid Social Media Specialist to join a dynamic and growing iGaming operator. This role offers the opportunity to independently manage, optimize, and scale paid social media campaigns, driving customer acquisition and brand awareness across multiple platforms. This position is Remote, but candidates should be based in Malta, Ukraine, Romania or the United Kingdom

Responsibilities:

• Manage and optimize paid social media campaigns across Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn.
• Conduct market research & competitor analysis to identify trends and audience insights.
• Collaborate with designers, content creators, and marketing teams to develop high-performing ad creatives and compelling copy.
• Monitor and analyse campaign performance, providing actionable insights and recommendations.
• Oversee budget allocation, ensuring efficient spending and maximum ROI.
• Mentor and support junior team members

Requirements:

• 2+ years of hands-on experience in paid social media campaign management.
• Strong background in Facebook Ads Manager, Snapchat Ads, X (Twitter) Ads, LinkedIn Ads, TikTok Ads, Google Analytics, and Excel.
• Experience in the gambling industry is highly desirable.
• Analytical mindset with expertise in data analysis, reporting, and performance measurement.
• Fluency in English; additional language is a plus.
• A creative mindset combined with a strategic problem-solving approach.

Get in touch for further details!